Co-Present With Your Client at the Next Industry Conference

Speak about your shared success in a case study.

Conference organizers recruit panelists who address the issues that keep business owners and executives up at night.

They look for speakers who deliver their knowledge in accessible presentations, with takeaways that can be implemented easily.

Similarly, prospective clients want to learn that you understand their problem — and have solved it — before they consider hiring you.

Team up with a client for your next industry conference proposal. When you discuss a recent success, you address a timely issue in the sector and connect with attendees. As an industry insider, the client is an authority, from the conference organizer’s perspective, which grants you, the outsider, more credibility.

Plus, attendees will identify with their colleague as they struggle to resolve that same problem they now face.

Your role in providing the solution demonstrates that you have your finger on the pulse of what’s happening in the industry.

In the process of creating the presentation, you strengthen the relationship with your client. Additionally, you place them in the spotlight in front of their peers.

It’s a win-win for you both.

by Janet Falk, Ph.D., is a Communications professional with more than 30 years’ experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research, she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. Attorneys, business executives and consultants rely on her insight, strategy and analysis. Janet is a versatile writer who can prepare newsletters, articles, website copy, LinkedIn profiles, presentations and speeches, as well as marketing literature. Speak with her for a complimentary Strategic Communication Session to assess your networking, Communications activity and online presence. She guarantees TWO IDEAS.